Sunset Magazine Launches Dream Kitchen Campaign

SUNSET MAGAZINE ANNOUNCES DREAM KITCHEN OF THE WEST, DESIGNED BY AWARD-WINNING DESIGNER CASS CALDER SMITH AND YOU

Hoping for a cure for the recession remodel blues?

Sunset Magazine begins a new campaign on Monday, March 23rd, giving design lovers the opportunity to experience the fun and excitement of designing a high-end kitchen -without the risk or expense.

On March 23, Sunset will begin building its Dream Kitchen of the West and we need your votes!
Each week for 10 weeks, you can vote on a stunning selection of:
• Appliances • Cabinets • Floors • Countertops • Sinks • Paint colors and more!

Then watch online as Sunset builds a gorgeous kitchen using the winning selections.





Plus, register daily for the chance to win $10,000 and a day with a Sunset design editor!

Bookmark sunset.com/dreamkitchen and come back March 23 for the first vote: the Floorplan!

Menlo Park, CA –Sunset Magazine (http://www.sunset.com/), the premier guide to life in the West, today announced the launch of the first Dream Kitchen of the West digital design program (www.sunset.com/dreamkitchen), which gives everyone the opportunity to help design the ultimate kitchen by voting online. Each week for ten weeks, new sponsor products, kitchen finishes, features and colors will be presented on the website for an online vote. The completed kitchen, which will incorporate the winners of each vote, will be revealed the week of June 1 on Sunset.com and will be featured in the October issue of Sunset Magazine.

Award-winning New York and San Francisco-based home and restaurant architect and designer, Cass Calder Smith, is spearheading the direction of the Dream Kitchen, providing a selection of floorplans, kitchen features, and design inspiration. The kitchen, which is located in a single-family home in the Rose Garden section of San Jose, CA, will be built by DeMattei Construction.

The Dream Kitchen of the West sponsors include GE Monogram (appliances), Teragren (counters), Kohler (plumbing), Armstrong (flooring), and Benjamin-Moore (paint).

“We wanted to come up with a 21st century take on our original Idea House concept,” said Katie Tamony, Sunset’s editor-in-chief. “The Dream Kitchen of the West is our Idea House 2.0.”

In addition to casting their votes on the Dream Kitchen of the West website, users can visit the site to watch the Dream Kitchen come to life via photos, video, articles and blog posts.

“Whether remodeling this year, or farther down the road, Sunset’s Dream Kitchen gives visitors the opportunity to practice making smart design decisions as they consider all that goes into designing the most important room in the house,” continued Tamony.
Visitors to the Dream Kitchen of the West website can register daily to win $10,000 and one day of on-site consultation from a Sunset style editor. The sweepstakes winner will be announced June 10, 2009.

Sunset magazine is the premier guide to life in the West, covering the newest and best ideas in Western home design and landscaping, food and entertaining, and regional travel in 13 Western states. Sunset and sunset.com are part of the Lifestyle group of magazines and websites published by Time Inc., the largest magazine publisher in the U.S., and a leading publisher in the U.K. and Mexico

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Voting schedule:
3/23 Floorplan

3/30 Cabinetry finish

4/06 Appliances
4/13 Countertops
4/20 Sinks + Faucets
4/27 Flooring
5/04 Tile backsplash
5/11 Paint
5/18 Lighting
5/25 Furniture
Week of 6/01, project complete
6/10 Sweepstakes winner announced